Data Management for Advertising & Marketing

The Advertising & Marketing solution aggregates all the data related to social and search campaigns, and shows profitability and revenue for each sales channel
“With Data Management for Advertising & Marketing, I finally have more time available, and above all, the possibility of making the right choices.”
Save time with automatic reporting: up to 16 hours less work per month for those who have to produce reports
Always keep all the relevant metrics under control: CTR, CPC, CPM, Conversions: all the fundamental KPIs, available at any time
Easily aggregate data from different campaigns, calculate profitability by channel, and make the most of all marketing levers

What they say about us

“My manager asks me for constant updates on the campaigns, and in addition to the time to produce the report that has to be taken away from the operation, there is always the risk of some error in the copy and paste. With Data Management for Advertising & Marketing, I finally resolved this problem: now I have more time, error-proof reports, and above all, the possibility of making the right choices on the best-performing campaigns.
Sara, Social Media Specialist
“I work for different customers for whom I manage Facebook pages and sponsorships. I had manual templates upon which to transfer the data, but extracting and checking all the data for each customer took me at least 16 hours a month. With Data Management for Marketing & Advertising, I basically do the same job in less than 2 hours, I have a clearer vision, and I can focus more on optimising campaigns, and developing strategies and content. It’s great!”
Marco, Digital Project Manager

Your campaigns and channels, optimised

We love numbers and we know how important they are for making good decisions: a marketing & advertising dashboard monitors campaign results, as well as revenue and profitability for each sales channel.

Use Cases

Advertising - Marketing

Generate relevant leads

BeSafe Rate is a start-up of BtoB services dedicated to accommodation facilities aimed at offering an innovative hotel insurance rate that is reimbursable for tourists and non-refundable for hoteliers. ...
Advertising - Marketing

Improve profiling skills

Vikey is an innovative start-up in the hospitality industry that allows hosts to check in remotely 24/7 via smartphone, saving time and money. In its growth path, the company has...
Advertising - Marketing

Optimize acquisition processes

SardexPay is the National community of the real economy. Every day thousands of companies throughout Italy exchange goods and services by paying for them in Sardex, thus preserving their Euro...
Advertising - Marketing

Unify data sources

FlexTax is the online accounting management service of your VAT number. In a single Suite are offered all those tools and services useful for a correct management of the VAT...

Other Solutions

The HR solution makes it possible to integrate personnel management data with every other metric in the company.
The Omnichannel solution makes it possible to reconstruct user paths on digital and physical channels.
The Sales solution reduces manual uptime and enables informed sales decisions.
The Social solution monitors competitors, returns positioning maps, enriches quantitative data.