Seta Beauty was born with the aim of offering services and products to improve the quality of life through the well-being and beauty of the skin. It is a leader in the Skin Care sector in Italy with more than 60 active centres in various regions.
The multi-channel nature of customer acquisition sources had made it particularly difficult to determine the return on advertising spend (ROAS), with the impossibility of accurately defining the effectiveness of campaigns and customer purchase paths.
Results
Through the use of Data Management for Omnichannel, it was possible to assign the customer acquisition channel and ROAS on the Call Centre, Adv Digital channels and for OOH initiatives and physical points.
