Vikey is an innovative start-up in the hospitality industry that allows hosts to check in remotely 24/7 via smartphone, saving time and money.
In its growth path, the company has noted the need to improve its ability in profiling, segmenting and nurturing the Database.
Through Data Management for Advertising, and custom modules, support has been provided for:
- Digital asset management (Landing pages, social acquisition form)
- Creation and management of DEM/Newsletter campaigns
- Management and maintenance of digital campaigns (Google Ads, Facebook Ads), with view on unified reporting
- Implementation/verification of presence, setting and correct operation of connectors and tracking systems
- Analytical and strategic support for launching tests aimed at decreasing CPL and CAC, improving the conversion rate of the assets used (modified)
