SardexPay is the National community of the real economy. Every day thousands of companies throughout Italy exchange goods and services by paying for them in Sardex, thus preserving their Euro account.
The acquisition activity has been held back by difficulties in the timely attribution of returns from digital campaigns, and consequently by the ability to optimise and invest in the most profitable campaigns.
The Data Management for Advertising solution has allowed the optimisation of the processes of acquisition, qualification and management of prospects with significant improvements on hard metrics (open rate, CTR, conversion rate).
In addition, as metrics improved, a 900% increase in managed marketing spend on a quarterly basis was possible in 2021.