Driven by the passion for technology and innovation, Codemotion supports thousands of developers along their path of professional growth, promoting the meeting between professionals, tech communities and companies.
Over time, the sales process has become more complex, making it difficult to read, and limiting its profiling capabilities.
The Data Management for Sales solution built for Codemotion has allowed the improvement of the DB profiling, acquisition and nurturing processes both on the Developer and Corporate side, as well as the automation of the international outbound sales process.
Results
As a result, with a workflow of over 12,000 e-mails, and with no additional investment in advertising, there was a revenue opportunity value generated of more than € 675,000, and a revenue generated (closed won) value of more than € 357,000.
