Pharmercure is a chemist’s that delivers to the home: through the pharmercure.com platform, it is possible to order any product that can be purchased in the chemist’s, including prescription drugs, and receive them at home in the same day, even paying on delivery.
The lack of standardisation of the sales process risked slowing down the strong growth process that the company was experiencing.
The Data Management for Sales solution has provided for the integration of HubSpot data on the Google Data Studio platform, with the construction of dashboards that are always updated and geolocated on all the 20,000 Italian chemist’s.
Results
As a result, in addition to greater data cleansing on the CRM, total control over sales opportunities has also been ensured.
